After 10 years of bespoke work, we felt ready to offer a more affordable day-to-day collection and DRAPER LONDON was launched: Draper represents a more relaxed take on luxury homeware but still keeps the immersive experience for which our bespoke brand, Josephine Home, has become known.
We launched Josephine Home in 2006 to address two issues: the need for a great night's sleep & the lack of choice in the bed linen & home ware market. The arrival of two baby boys within 15 months of each other, just as we launched, rammed the first point home!
We wanted the excitement of the greatest bed linen you sometimes find in the finest hotels combined with enough detailing and personality. We needed to develop linen with an extraordinary feel, the ability to age beautifully and a subtle and elegant touch of colour. We wanted to stay away from heavy designs and patterns in order to allow all our products (from bed linen to throws) to work together as a collection which can be mixed up and layered but also to work within every home, without limitations.
For us, it was all about "slow design": pieces well made and built to stand the test of time.
We started our journey as a niche luxury brand dedicated to making the finest linen & accessories in the world with a small network of the best mills in Europe & Great Britain dedicated to luxury brands. The company was named after my French grandmother who had the most inviting house I had ever known, and where everything was "just right". Her obsession with simple, understated luxury was a perfect inspiration.
Design-wise, it made perfect sense to combine a couture-like attention to detail to the sartorial subtlety of British tailors. Our signature style of combining the finest fabrics with the modest, but colourful, grosgrain came together very naturally as an echo to the colourful lining of smart made to measure suits. You can think of our products as a bespoke suit for your bed...
Our bespoke work quickly gathered the attention of designers, VIPs and a number of hotel groups including the Mandarin Oriental Hotel Group globally, an association which continues and of which we are very proud. We share common values - attention to detail, the finest experience and superlative service.
Sleep is one of the most important parts of our lives and a great night's sleep has regenerative powers which continue to amaze scientists. On a daily basis, a great night's sleep will transform your quality of life - so we thought it was well worth the effort of developing a range which would ensure the best conditions for that elusive perfect night - every night.
Stephanie Gabrielle Betts
Founder & Creative Director
FROM JOSEPHINE HOME TO DRAPER LONDON
We have spent 10 years running a bespoke luxury business under our sister brand, Josephine Home. Thanks to our experience with the most demanding clients worldwide, from the best luxury hotels in the world such as the Mandarin Oriental Group flagships to the most discerning VIPs and designers, and thanks to our expertise in fine fibres and the entire luxury process, we are now able to bring to you products of an unparalleled quality and an unbeatable value, simply by cutting out department stores (and their mark-up) to bring these rare products directly to you, online exclusively or at selected trunk shows in your area.
THE SMALL DETAILS THAT SET US APART
1. Tighter stitching
which means the seams won’t come apart in the wash whether after a year or many years. We find smaller stitching generally more elegant but it also serves a purpose and contributes to the extraordinary longevity of our products. The quality of our stitching is nowhere more obvious that on our signature grosgrain detailing – often copied, never quiet equalled!
1. French tail
this is one of our defining features… this means the duvet is inserted through the bottleneck like opening at the bottom of the duvet cover but instead of having buttons or fasteners which inevitably break of fall in the wash, the extra fabric we provide – the French tail – allows you to tuck the duvet cover firmly into place under the mattress. The advantages are double: it looks neater and simpler but it also keeps your duvet in place so no one can steal it during the night. We think this is the best feature of all!
1. Deeper fitted sheets
we offer deeper fitted sheets with 40 cm depth so they fit the deeper, luxury mattresses and allow for mattress toppers.